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Name : The Shallows : What the Internet Is Doing to Our Brains
Author: Nicholas G. Carr
Best Place to Buy: www.amazon.com
Publisher : W. W. Norton & Company
Publication Date : June 6, 2011
Pages : 280
What It Is
This is a book that expands on the themes first raised in ” Is Google Making Us Stupid? “, Carr’s 2008 essay in The Atlantic, and explores the effects of the Internet on the brain.
Carr in this book expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published.
As he describes how human thought has been shaped through the centuries by “tools of the mind”from the alphabet to maps, to the printing press, the clock, and the computer Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel.
The book claims research shows “online reading” yields lower comprehension than reading a printed page.
Nicholas G. Carr (born 1959) is an American writer who has published books and articles on technology, business, and culture.
His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction.
Nicholas Carr originally came to prominence with the 2003 Harvard Business Review article “IT Doesn’t Matter” and the 2004 book Does IT Matter? Information Technology and the Corrosion of Competitive Advantage ( Harvard Business School Press ).
In these widely discussed works, he argued that the strategic importance of information technology in business has diminished as IT has become more commonplace, standardized and cheaper.
His ideas roiled the information technology industry, spurring heated outcries from executives of Microsoft , Intel , Hewlett-Packard and other leading technology companies, although the ideas got mixed responses from other commentators.
In 2005, Carr published the controversial article “The End of Corporate Computing” in the MIT Sloan Management Review, in which he argued that in the future companies will purchase information technology as a utility service from outside suppliers.
Carr’s second book, The Big Switch: Rewiring the World, From Edison to Google , was published in January 2008 by W. W. Norton . It examines the economic and social consequences of the rise of Internet-based ” cloud computing ” comparing the consequences to those that occurred with the rise of electric utilities in the early 20th century.
In the summer of 2008, The Atlantic published Carr’s article ” Is Google Making Us Stupid? ” as the cover story of its annual Ideas issue.
Highly critical of the Internet’s effect on cognition, the article has been read and debated widely in both the media and the blogosphere.
Carr’s main argument is that the Internet may have detrimental effects on cognition that diminish the capacity for concentration and contemplation.
In January 2008 Carr became a member of the Editorial Board of Advisors of Encyclopædia Britannica .
Earlier in his career, Carr served as executive editor of the Harvard Business Review. He was educated at Dartmouth College and Harvard University .
In 2014, Carr published his fourth book, ” The Glass Cage: Automation and Us”, which presents a critical examination of the role of computer automation in contemporary life.
Spanning historical, technical, economic, and philosophical viewpoints, the book has been widely acclaimed by reviewers, with the New York Times Sunday Book Review terming it “essential.”
In 2016, Carr published ” Utopia Is Creepy: and Other Provocations”, a collection of blog posts, essays, and reviews from 2005 to 2016. The book provides a critique of modern American techno-utopianism, which TIME magazine said “punches a hole in Silicon Valley cultural hubris.
What The Book Talks About
This book basically goes in-depth into the workings of our brains to look at how the Internet is affecting the way we “think, read, and remember”.
According to Nicholas the internet is changing the way that we read, remember, and think.
With regards to reading, we now tend to read in a “F” shape rather than the traditional line-by-line method.
In addition, we tend to skim, skip, and jump around more on the text. This is greatly due to the fact that we feel inundated with the amount of available content that’s out there on the internet.
As for remembering, our ability to remember is somewhat decreasing due to the numerous external distractions that are pulling away our attention from the thing we’re focusing on to something else.
In addition to negatively affecting our memory, having a vast amount of external stimuli also affects our cognition and our ability to control our minds as the external stimuli taxes our brains.
Also,our attention span is, not surprisingly, becoming shorter and shorter. “ AS PEOPLE’S MINDS become attuned to the crazy quilt of Web content, media companies have to adapt to the audience’s new expectations. Many producers are chopping up their products to fit the shorter attention spans of online consumers, as well as to raise their profiles on search engines.
There is a lot of important information for you in this book so,to discover more you need to read the book.
Best Place to Buy The Book
The best place I recommend you buy the book is on Amazon. The price there is fair and according to my research, it is the most trusted online store at the moment. It will also be very convenient for you to buy there if you were planning to do more online shopping today.
I think this book is quite informative, well researched, and has some interesting points.
However ,due to its detailed nature,causes one not be so engaged/interested in the book and also forces one to skip ahead to the juicier parts.
Overall though, if you’re interested in books on psychology or how the brain works, this would be a good book to add to your collection.
Feel free to leave in your comments as well
as your questions.
I hope you found this review useful to you.