John Medina’s 12 Principles of Surviving and Thriving Book Review

You want to find out what brain rulesbook is right?And you want to find out how it can help you isn’t it?
Well.,my brain rules book  review will come in handy for you as it will help you know all about it regarding ,what it really is,what it talks about,cost and finally my thoughts about this book.
I will try all my best to give you every single detail about brain rules book and if by any chance i don’t tackle one of the things you really wanted,you can as well ask in the comments area and i will be happy to help you out .Agreed?
With that said,lets now get to the brain rules book review.
Name:  12 Principles for Surviving and Thriving at Work, Home, and School
Best Place to Buy:
Author: John Medina
Publication Date: March 7, 2008
Publisher: Pear Press
Language: English
Genre: Self Help Book
Pages: 460
What it is
This is a book that will help you discover:
– Every brain is wired differently
– Exercise improves cognition
– We are designed to never stop learning and exploring
– Memories are volatile
– Sleep is powerfully linked with the ability to learn
– Vision trumps all of the other senses
– Stress changes the way we learn
Brain Rules consists of 12 chapters which try to demonstrate how our brains work.  Each chapter demonstrates things scientists already know about the brain, and things we as people do that can affect how our brain will develop .
John J. Medina is a developmental molecular biologist with special research interests in the isolation and characterization of genes involved in human brain development and the genetics of psychiatric disorders.
Medina has spent most of his professional life as an analytical research consultant, working primarily in the biotechnology and pharmaceutical industries on research issues related to mental health.
He was founding director of the Talaris Research Institute , which supports researchers such as Patricia Kuhl  and John Gottman.
He directed Talaris until 2006, and now is the director of the Brain Center for Applied Learning Research at Seattle Pacific University , which has worked on creating learning environments at Woodland Park Zoo.
He is also an affiliate professor of Bioengineering at the University of Washington School of Medicine.
Dr. Medina writes the column “Molecules of the Mind” for Psychiatric Times .
Dr. Medina earned his doctorate in molecular biology from Washington State University and is a national faculty fellow of Continuing Medical Education , Inc., of Irvine, CA. In 2004, he was appointed to the rank of affiliate scholar at the National Academy of Engineering.
Books he has written include:
“Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five”. Pear Press (October 12, 2010)
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School . Seattle, WA: Pear Press, 2008.
The Outer Limits of Life . Nashville: Oliver-Nelson, 1991.
Depression: How it happens, How it’s healed
What You Need to Know About Alzheimer’s . Oakland, CA: New Harbinger Publications, 1999.
The Clock of Ages: Why We Age, How We Age, Winding Back the Clock . Cambridge: Cambridge University Press, 1996.
The Genetic Inferno: Inside the Seven Deadly Sins
Uncovering the Mystery of AIDS
Of Serotonin, Dopamine and Antipsychotic Medications

What It Talks About

RULE #1 : Exercise boosts brain power.
Exercise improves cognition for two reasons:
Exercise increases oxygen flow into the brain, which reduces brain-bound free radicals.
One of the most interesting findings of the past few decades is that an increase in oxygen is always accompanied by an uptick in mental sharpness.
Exercise acts directly on the molecular machinery of the brain itself. It increases neurons’ creation, survival, and resistance to damage and stress.
RULE #2 : The human brain evolved, too.
The brain is a survival organ. It is designed to solve problems related to surviving in an unstable outdoor environment and to do so in nearly constant motion (to keep you alive long enough to pass your genes on). We were not the strongest on the planet but we developed the strongest brains, the key to our survival.
The strongest brains survive, not the strongest bodies. Our ability to solve problems, learn from mistakes, and create alliances with other people helps us survive. We took over the world by learning to cooperate and forming teams with our neighbors.
Our ability to understand each other is our chief survival tool. Relationships helped us survive in the jungle and are critical to surviving at work and school today.
If someone does not feel safe with a teacher or boss, he or she may not perform as well. If a student feels misunderstood because the teacher cannot connect with the way the student learns, the student may become isolated.
There is no greater anti- brain environment than the classroom and cubicle.
RULE #3 : Every brain is wired differently.
What you do and learn in life physically changes what your brain looks like – it literally rewires it.
No two people have the same brain, not even twins. Every student’s brain, every employee’s brain, every customer’s brain is wired differently.
You can either accede to it or ignore it. The current system of education ignores it by having grade structures based on age.
Regions of the brain develop at different rates in different people. The brains of school children are just as unevenly developed as their bodies. Our school system ignores the fact that every brain is wired differently. We wrongly assume every brain is the same.
Theory of Mind : The ability to understand the interior motivations of someone else, and the ability to construct a predictable “theory of how their mind works” based on that knowledge.
We try to see our entire world in terms of motivations, ascribing motivations to our pets and even to inanimate objects. The skill is useful for selecting a mate, navigating the day-to-day issues surrounding living together, for parenting. We have it like no other creature. It is as close to mind reading as we are likely to get.
People with advanced Theory of Mind skills possess the single most important ingredient for becoming effective communicators of information.
If someone does not feel safe with a teacher or boss, they may not be able to perform as well.
If a student feels misunderstood because the teacher cannot connect with the way the student learns, the student may become isolated.
RULE #4 : We don’t pay attention to boring things.
What we pay attention to is profoundly influenced by memory.
We pay attention to things like emotions, threats and sex. Regardless of who you are, the brain pays a great deal of attention to these questions: Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?
The brain is not capable of multi-tasking. We can talk and breathe, but when it comes to higher level tasks, we just can’t do it.
Driving while talking on a cell phone is like driving drunk. The brain is a sequential processor and large fractions of a second are consumed every time the brain switches tasks. This is why cell-phone talkers are a half-second slower to hit the brakes and get in more wrecks.
Workplaces and schools actually encourage this type of multi-tasking. Walk into any office and you’ll see people sending e-mail, answering their phones, Instant Messaging, and on MySpace — all at the same time. Research shows your error rate goes up 50% and it takes you twice as long to do things.
When you’re always online you’re always distracted. So the always online organization is the always unproductive organization.
If a teacher can’t hold a student’s interest, knowledge will not be richly encoded in the brain’s database.
The brain cannot multi-task. It is a myth. The brain focuses attention on concepts sequentially, one at a time. Switching takes time.

RULE #5 : Repeat to remember.

The human brain can only hold about seven pieces of information for less than 30 seconds! Which means, your brain can only handle a 7- digit phone number.
If you want to extend the 30 seconds to a few minutes or even an hour or two, you will need to consistently re- expose yourself to the information.
Memories are so volatile that you have to repeat to remember.
Improve your memory by elaborately encoding it during its initial moments.
The first few seconds of encoding new information is crucial in determining whether something that is initially perceived will be remembered.
The more elaborately we encode information at the moment of learning, the stronger the memory.
RULE #6 : Remember to repeat.
Repeated exposure to information / in specifically timed intervals / provides the most powerful way to fix memory into the brain.
Forgetting allows us to prioritize events. But if you want to remember, remember to repeat.
RULE #7 : Sleep well, think well.
Loss of sleep hurts attention, executive function, working memory, mood, quantitative skills, logical reasoning, and even motor dexterity.
Napping is normal. Ever feel tired in the afternoon? That’s because your brain really wants to take a nap. There’s a battle raging in your head between two armies. Each army is made of legions of brain cells and biochemicals –- one desperately trying to keep you awake, the other desperately trying to force you to sleep. Around 3 p.m., 12 hours after the midpoint of your sleep, all your brain wants to do is nap.
Taking a nap might make you more productive.
RULE #8 : Stressed brains don’t learn the same way.
Stress damages virtually every kind of cognition that exists. It damages memory and executive function. It can hurt your motor skills. When you are stressed out over a long period of time it disrupts your immune response. You get sicker more often. It disrupts your ability to sleep. You get depressed.
The stress you are experiencing at home will affect your performance at work, and vice versa.
RULE #9 : Stimulate more of the senses.
Our senses work together so it is important to stimulate them! Your head crackles with the perceptions of the whole world, sight, sound, taste, smell, touch, energetic as a frat party.
students learn better from words and pictures than words alone
students learn better when corresponding words and pictures are presented simultaenously
students learn better when corresponding words and pictures are presented near to each other rather than far from each on the page or screen
students learn better when extraneous material is excluded rather than included – students learn better from animation and narration than from animation and on- screen text
RULE #10 : Vision trumps all other senses.
We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it.
Add a picture and you’ll remember 65%.
Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time.
Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and reproductive opportunity.
Professionals everywhere need to know about the incredible inefficiency of text-based information and the incredible effects of images.
RULE #11 : Male and female brains are different.
What’s different? Mental health professionals have known for years about sex- based differences in the type and severity of psychiatric disorders.
Males are more severely afflicted by schizophrenia than females. By more than 2 to 1, women are more likely to get depressed than men, a figure that shows up just after puberty and remains stable for the next 50 years.
Males exhibit more antisocial behavior. Females have more anxiety. Most alcoholics and drug addicts are male. Most anorexics are female.
Men and women handle acute stress differently. When researcher Larry Cahill showed them slasher films, men fired up the amygdale in their brain’s right hemisphere, which is responsible for the gist of an event. Their left was comparatively silent. Women lit up their left amygdale, the one responsible for details.
Having a team that simultaneously understood the gist and details of a given stressful situation helped us conquer the world.
Men and women process certain emotions differently. Emotions are useful. They make the brain pay attention. These differences are a product of complex interactions between nature and nurture.
RULE #12 : We are powerful and natural explorers.
The desire to explore never leaves us despite the classrooms and cubicles we are stuffed into. Babies are the model of how we learn— not by passive reaction to the environment but by active testing through observation, hypothesis, experiment, and conclusion.
Babies methodically do experiments on objects, for example, to see what they will do.
Google takes to heart the power of exploration. For 20 percent of their time, employees may go where their mind asks them to go. The proof is in the bottom line: fully 50 percent of new products, including Gmail and Google News, came from “20 percent time.”

Best Place to Buy The Book

The best place I recommend you buy the book is on Amazon. The price there is fair and according to my research, it is the most trusted online store at the moment. It will also be very convenient for you to buy there if you were planning to do more online shopping today.

Buy the book from amazon here

My Thoughts
This book is quite a good read,many of the tips that John gives are common sense hence may be true.
However, you have to adopt lessons taught in this book on a daily basis in order for them to actually work. Something that we not so good at.
Feel free to leave in your comments as well
as your questions.
I hope you found this review useful to you.John M

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