Influence: The Psychology of Persuasion Book Review

Do you want to understand the psychology behind why people say yes?Well,the book “Influence”,is here to help you with that.

In this review, i will take you through what the book is ,what it talks about,its cost and finally my thoughts about the book.

I will try all my best to give you every single detail about this book and if by any chance i do not tackle one of the things you really wanted,you can as well ask in the comments area and i will be happy to help you out .

Lets then,get started on this book’s review:

Name : Influence: The Psychology Of Persuasion
Author: Robert Cialdini
Genre: Self-help book
Language: English
Publisher: Harper Business
Publication Date : December 26, 2006
Book length: 336

What It Is

This is a book that explains the psychology of why people say “yes”—and how to apply these understandings.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

Perfect for people in all walks of life, the principles ofInfluence will move you toward profound personal change and act as a driving force for your success.

Robert Beno Cialdini (born April 27, 1945) is the
Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University , as well as at the University of California at Santa Cruz .

Cialdini received his Bachelor of Science degree from the University of Wisconsin in June 1967.

He then went on to Graduate studies in Social Psychology at the University of North Carolina and earned his Ph.D. in June 1970 and received Postgraduate training in Social Psychology at
Columbia University .

This proves to you as a reader that he is greatly equipped with the knowledge therefore you can trust him to deliver the best.

He has held Visiting Scholar Appointments at Ohio State University , the
University of California , the Annenberg School of Communications, and the Graduate School of Business of Stanford University .

He is best known for his 1984 book on
persuasion and marketing, Influence: The Psychology of Persuasion . The book has sold over three million copies and has been translated into thirty languages.

It has been listed on the New York Times Best Seller list and
Fortune lists it in their ” Smartest Business Books”.

Cialdini was hired alongside many other behavioural scientists for the Barack Obama presidential campaign, 2012 . He also advised in the early stages of the Hillary Clinton presidential campaign, 2016 . This just goes to show the level of his expertise.

What The Book Talks About

Lessons from the book:

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Embarrassment is a villain to be crushed.

Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.

We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

The way to love anything is to realize that it might be lost.

Persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.

People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Freedoms once granted will not be relinquished without a fight.

The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Everything should be made as simple as possible, but not simpler.

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.

When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.

Be as precise as possible about your need for aid.

Apparently we have such an automatically positive reaction to compliments that we can fall victim to someone who uses them in an obvious attempt to win our favor.

As a general rule, whenever the dust settles and we find losers looking and speaking like winners (and vice versa), we should be especially wary of the conditions that kicked up the dust—in.

Good-looking people are aware that other people’s positive evaluations of them are not based on their actual traits and abilities but are often caused by an attractiveness .

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.

There’s a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion – the process of arranging for recipients to be receptive to a message before they encounter it.

To persuade optimally, then, it’s necessary to pre-suade optimally. But how?
In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next.

Best Place to Buy The Book

The best place I recommend you buy the book is on Amazon. The price there is fair and according to my research, it is the most trusted online store at the moment. It will also be very convenient for you to buy there if you were planning to do more online shopping today.

My Thoughts
A good book that is very interesting and compelling at points. There’s certainly things worth learning here and a good structure to them at that.


Feel free to leave in your comments as well
as your questions.

I hope you found this review useful to you.

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